A Legend of the Jade Rabbit produces the elixir under the cassia tree to prepare the immorality for the deities of heaven.
Born from this ancient myth, Bullocho symbolizes eternal life and the yearning for immortality, becoming an emblem of hope passed down through generations.
Following the tranquil paths winding through endless pine forests, the Ten Symbols of Longevity ideals—handed down against the flow of time—sing of nature’s permanence and resonate deeply within us.
The mysterious vitality and eternity of Bullocho have served as the fundamental inspiration for this collection.
Born from a design that blends the traditional aesthetics of hanbok with a modern sensibility, each piece imbues its fabric with mystical energy, guiding us into a world of myth. Refined curves,
luxurious weaving, and a palette drawn from a color of nature deliver a uniquely immersive experience that transcends the boundaries of time while honoring the inherent elegance of hanbok.
Just as Bullocho represents perpetual youth and unwavering beauty, hanbok embodies our cultural identity cherished across the ages.
This collection reinterprets those timeless values through a modern perspective and reflects a transcendent beauty into our everyday lives.
Where the mystique of Bullocho meets the elegance of hanbok, a new narrative unfolds—one that bridges tradition and the future.
Join us on a journey beyond time and space, and discover the special value of this collection.
