en.ouwr

Maehwa(plum blossoms) is a widely known flower in Korea; the very first flowers to awaken at the end of winter, announcing the arrival of spring.

As one of the Four Gracious Plants(Sa-goon-ja), [MAEHWA] has long been admired for its ability to endure the cold and bloom ahead of all others.

It also represents the integrity of ‘Sunbi’, a noble scholar, uncompromising in the face of adversity, and is often associated with purity, patience, and hope.

Rather than celebrating ornamentation and adornment, this collection focuses on the strength to endure time and the dignity of holding our place without seeking attention.

With OUWR’s modern perspectives accumulated over time, we introduce a new series of MAEHWA, plum blossom patterns.

: A LOAD OF MAEHWA :

Maehwa(plum blossoms) is a widely known flower in Korea; the very first flowers to awaken at the end of winter, announcing the arrival of spring.

As one of the Four Gracious Plants(Sa-goon-ja), [MAEHWA] has long been admired for its ability to endure the cold and bloom ahead of all others.

It also represents the integrity of ‘Sunbi’, a noble scholar, uncompromising in the face of adversity, and is often associated with purity, patience, and hope.

Rather than celebrating ornamentation and adornment, this collection focuses on the strength to endure time and the dignity of holding our place without seeking attention.

With OUWR’s modern perspectives accumulated over time, we introduce a new series of MAEHWA, plum blossom patterns.