
NEWTRO FESTIVAL 2023
2023 Newtro Festival, Oneul Jeontong × Culture Station Seoul 284 Special Exhibition
《오래오래 (olae olae) Lasting Through Time》
OUWR was honored to participate in the 2023 Newtro Festival, Oneul Jeontong, and its special exhibition, "오래오래 Lasting Through Time", hosted by the Ministry of Culture, Sports and Tourism, and the Korea Craft & Design Foundation as their first major event of the year.
The title "오래오래 Lasting Through Time" reflects the aspiration for traditional culture to be carried forward from the past into the present and beyond into the future. This exhibition serves as both a comprehensive showcase of the initiatives taken by the Traditional Lifestyle Culture Headquarters and a visionary presentation of how tradition can continue to resonate with future generations.As part of the event, OUWR’s products were featured in the exhibition’s pop-up store as well.
We invite you to explore the vibrant future of Korean tradition through "오래오래 Lasting Through Time", as a celebration of culture, craftsmanship, and continuity in the new year.







:⠀O U W R⠀:
WE MAKE PATTERNS FROM OUR TRADITION
NEWTRO FESTIVAL 2023
2023 Newtro Festival, Oneul Jeontong × Culture Station Seoul 284 Special Exhibition
《오래오래 (olae olae) Lasting Through Time》
OUWR was honored to participate in the 2023 Newtro Festival, Oneul Jeontong, and its special exhibition, "오래오래 Lasting Through Time", hosted by the Ministry of Culture, Sports and Tourism, and the Korea Craft & Design Foundation as their first major event of the year.
The title "오래오래 Lasting Through Time" reflects the aspiration for traditional culture to be carried forward from the past into the present and beyond into the future. This exhibition serves as both a comprehensive showcase of the initiatives taken by the Traditional Lifestyle Culture Headquarters and a visionary presentation of how tradition can continue to resonate with future generations.As part of the event, OUWR’s products were featured in the exhibition’s pop-up store as well.
We invite you to explore the vibrant future of Korean tradition through "오래오래 Lasting Through Time", as a celebration of culture, craftsmanship, and continuity in the new year.
:⠀O U W R⠀:
WE MAKE PATTERNS FROM OUR TRADITION