GENESIS SUJI EXHIBITION

GENESIS SUJI EXHIBITION

From October 14 to 22, 2023, Genesis Suji Showroom hosted a collaborative exhibition featuring the GV80 Coupe and designer Haeun Jang of OUWR. The exhibition showcased Genesis' latest model, the GV80 Coupe, alongside OUWR’s exclusive collaboration product, the seatbelt cover.

As part of this partnership, OUWR collaborated with Genesis to create a special merchandise set exclusively for GV80 Coupe customers. The set, which includes a seatbelt cover and a gift box, incorporates OUWR’s signature pattern, inspired by the GV80 Coupe’s distinctive parabolic lines and its dynamic yet elegant curves.

OUWR is honored to be part of this project, which blends Korean heritage with a unique, modern aesthetic. Through this collaboration, we hope to offer a fresh perspective on discovering innovation within the familiar.

:⠀O U W R⠀:

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