OUWR x HANBOK WAVE : KIM TAERI
Actress Kim Tae-ri and Hanbok: A Moment of Profound Reflection
2024 Hanbok Wave
For the 2024 Hanbok Wave project, OUWR collaborated with actress Kim Tae-ri, drawing inspiration from the Bullocho, one of the ten sacred symbols depicted in Sipjangsaengdo. Revered as a mystical plant symbolizing eternal life and vitality, the Bullocho motif became the foundation of this collection.
This collection reinterprets traditional hanbok elements, including Dangui, Jeogori, Daeran Chima, Sugae Chima, and Suboro Chima, with a modern approach.
Merging classic patterns with OUWR’s signature designs, the collection presents a refined aesthetic where the past and present coexist in harmony.
Like Bullocho, which represents everlasting youth and timeless beauty, hanbok transcends time, embodying Korea’s cultural heritage. OUWR seeks to redefine the essence of tradition by integrating tradition into modern life. This collection, infused with the mythical energy of Bullocho, invites wearers into a world of legend and timeless elegance.
with
@mcstkorea
@kcdf_insta
@hackr.official
@marieclairekorea
@kimtaeri_official
[전광판 송출]
- New York, Times Square Broadway (12.24)
- Paris, Citadium Caumartin (12.23–12.29)
- Gwanghwamun K-Culture Screen (12.23–12.31)
[2024 Hanbok Wave Exhibition: ‘Graceful Lines, Dignified Silhouettes’]
Date: January 15 – February 11, 2025 (Closed on Mondays)
Venue: Culture Station Seoul 284 (Former Seoul Station), 2nd Floor
—
This project was organized by the Ministry of Culture, Sports and Tourism (@mcstkorea) and hosted by the Korea Craft & Design Foundation (@kcdf_insta) in collaboration with Marie Claire Korea (@marieclairekorea).
:⠀O U W R⠀:
WE MAKE PATTERNS FROM OUR TRADITION
OUWR x HANBOK WAVE : KIM TAERI
Actress Kim Tae-ri and Hanbok: A Moment of Profound Reflection
2024 Hanbok Wave
For the 2024 Hanbok Wave project, OUWR collaborated with actress Kim Tae-ri, drawing inspiration from the Bullocho, one of the ten sacred symbols depicted in Sipjangsaengdo. Revered as a mystical plant symbolizing eternal life and vitality, the Bullocho motif became the foundation of this collection.
This collection reinterprets traditional hanbok elements, including Dangui, Jeogori, Daeran Chima, Sugae Chima, and Suboro Chima, with a modern approach.
Merging classic patterns with OUWR’s signature designs, the collection presents a refined aesthetic where the past and present coexist in harmony.
Like Bullocho, which represents everlasting youth and timeless beauty, hanbok transcends time, embodying Korea’s cultural heritage. OUWR seeks to redefine the essence of tradition by integrating tradition into modern life. This collection, infused with the mythical energy of Bullocho, invites wearers into a world of legend and timeless elegance.
with
@mcstkorea
@kcdf_insta
@hackr.official
@marieclairekorea
@kimtaeri_official
[전광판 송출]
- New York, Times Square Broadway (12.24)
- Paris, Citadium Caumartin (12.23–12.29)
- Gwanghwamun K-Culture Screen (12.23–12.31)
[2024 Hanbok Wave Exhibition: ‘Graceful Lines, Dignified Silhouettes’]
Date: January 15 – February 11, 2025 (Closed on Mondays)
Venue: Culture Station Seoul 284 (Former Seoul Station), 2nd Floor
—
This project was organized by the Ministry of Culture, Sports and Tourism (@mcstkorea) and hosted by the Korea Craft & Design Foundation (@kcdf_insta) in collaboration with Marie Claire Korea (@marieclairekorea).
:⠀O U W R⠀:
WE MAKE PATTERNS FROM OUR TRADITION