OUWR x LX HAUSYS : 2025 TRENDSHIP.
In collaboration with LX Hausys, Maison de Synergy, the fourth Trendship exhibition, presents a fresh perspective on materials through the fusion of interior materials and fashion.
Inspired by the concept that "materials are the clothing of a space," Maison de Synergy reimagines the potential of everyday materials through the lens of fashion. In this project, OUWR brings a contemporary interpretation to LX Hausys' long-standing expertise in Korean residential culture.
Through this innovative crossover between materials and fashion, the exhibition challenges traditional boundaries, redefining materials not merely as architectural elements but as design components that enrich our daily lives.
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Fashion Collection designed & created by OUWR
AI Virtual Image Photography designed & created by OUWR
Theme 1, COSMOS (Muse: Harin Nova)
I was once a merchant who crossed vast oceans and traversed endless deserts, buying and selling precious goods.
There was always only one thing I desired. A bigger market and rarer treasures.
But one day, I woke up to find myself in a mysterious new world.
A world where I could speak with people from across the seas, where colossal starships traveled between planets.
Here, I discovered a mysterious artifact known as Himax. A wondrous material that could freely change its form with the power of fire.
It possessed the deep, intricate patterns of natural quartz while maintaining an unbreakable solidity.
Now, with these treasures in hand, I shall open a market of my own.
Theme 2, BOOST (Muse: Seon Fiesta)
Since childhood, I grew up playing music in the royal palace.
Realizing that the world held an even greater diversity of rhythms and melodies, I set out on a journey
embracing the passionate tango rhythms of South America and the primal beats of the African djembe, weaving them into my very soul.
Then, I encountered this mystical floor, the one that preserves the natural grain of wood while remaining resilient enough to embrace thousands of footsteps and dance movements. Upon this vibrant, plaza-like stage, I play my music more freely than ever before.
Theme 3, OOPARTS (Muse: 윤설 潤雪 , 윤우 潤雨, 윤서 潤書)
We were once three sisters of royal court physicians who dedicated our lives to healing.
With unwavering devotion, we tended to the ill, believing it was our sacred duty to save lives.
But as time passed, we came to a realization:
Illness does not stem from the body alone.
Then one day, in an unfamiliar era, we found ourselves gazing into the weary, burdened eyes of its people.
Amidst this new world, we discovered a product as soothing as a painting—one that could heal not just spaces, but hearts.
With this exquisite wall materials, we will bring comfort to those in need, easing their weary souls.
:⠀O U W R⠀:
WE MAKE PATTERNS FROM OUR TRADITION
OUWR x LX HAUSYS : 2025 TRENDSHIP.
In collaboration with LX Hausys, Maison de Synergy, the fourth Trendship exhibition, presents a fresh perspective on materials through the fusion of interior materials and fashion.
Inspired by the concept that "materials are the clothing of a space," Maison de Synergy reimagines the potential of everyday materials through the lens of fashion. In this project, OUWR brings a contemporary interpretation to LX Hausys' long-standing expertise in Korean residential culture.
Through this innovative crossover between materials and fashion, the exhibition challenges traditional boundaries, redefining materials not merely as architectural elements but as design components that enrich our daily lives.
-
Fashion Collection designed & created by OUWR
AI Virtual Image Photography designed & created by OUWR
Theme 1, COSMOS (Muse: Harin Nova)
I was once a merchant who crossed vast oceans and traversed endless deserts, buying and selling precious goods.
There was always only one thing I desired. A bigger market and rarer treasures.
But one day, I woke up to find myself in a mysterious new world.
A world where I could speak with people from across the seas, where colossal starships traveled between planets.
Here, I discovered a mysterious artifact known as Himax. A wondrous material that could freely change its form with the power of fire.
It possessed the deep, intricate patterns of natural quartz while maintaining an unbreakable solidity.
Now, with these treasures in hand, I shall open a market of my own.
Theme 2, BOOST (Muse: Seon Fiesta)
Since childhood, I grew up playing music in the royal palace.
Realizing that the world held an even greater diversity of rhythms and melodies, I set out on a journey
embracing the passionate tango rhythms of South America and the primal beats of the African djembe, weaving them into my very soul.
Then, I encountered this mystical floor, the one that preserves the natural grain of wood while remaining resilient enough to embrace thousands of footsteps and dance movements. Upon this vibrant, plaza-like stage, I play my music more freely than ever before.
Theme 3, OOPARTS (Muse: 윤설 潤雪 , 윤우 潤雨, 윤서 潤書)
We were once three sisters of royal court physicians who dedicated our lives to healing.
With unwavering devotion, we tended to the ill, believing it was our sacred duty to save lives.
But as time passed, we came to a realization:
Illness does not stem from the body alone.
Then one day, in an unfamiliar era, we found ourselves gazing into the weary, burdened eyes of its people.
Amidst this new world, we discovered a product as soothing as a painting—one that could heal not just spaces, but hearts.
With this exquisite wall materials, we will bring comfort to those in need, easing their weary souls.
:⠀O U W R⠀:
WE MAKE PATTERNS FROM OUR TRADITION