: SCENE STEALER :
Scene Stealer: Someone who steals the scene. A supporting actor who receives as much attention as the main character due to his excellent acting skills, unique personality, and charisma in movies and dramas.
OUWR's first collection started from ‘elements that can only be seen when you look closely at the inside of tradition’ by utilizing four patterns, ‘CHEOMA, GULEUM ARIRANG, GULEUM GGOT, and YEONHWA’.
The eaves of Korean tile-roofed buildings, the cloud-patterned sky in folk paintings, Dancheong on the underside of roofs, and lotus flowers, whose role as patterns have been disappearing since the Joseon Dynasty.
Elements that could have been forgotten next to the main character were revealed on stage.
The props that played a part in Hanbok culture are the main characters and are called ‘prop hanbok.’
I hope that the elements that were within the regulations and restrictive forms of tradition can be freely revealed and utilized in today's life and expression.
: SCENE STEALER :
씬스틸러
Someone who steals the scene. A supporting actor who receives as much attention as the main character due to his excellent acting skills, unique personality, and charisma in movies and dramas.
OUWR's first collection started from ‘elements that can only be seen when you look closely at the inside of tradition’ by utilizing four patterns, ‘CHEOMA, GULEUM ARIRANG, GULEUM GGOT, and YEONHWA’. The eaves of Korean tile-roofed buildings, the cloud-patterned sky in folk paintings, Dancheong on the underside of roofs, and lotus flowers, whose role as patterns have been disappearing since the Joseon Dynasty. Elements that could have been forgotten next to the main character were revealed on stage. The props that played a part in Hanbok culture are the main characters and are called ‘Pattern Hanbok.’ I hope that the elements that were within the regulations and restrictive forms of tradition can be freely revealed and utilized in today's life and expression.
P1 : CHEOMA
An architectural term referring to the bottom of a tile roof, where the rafters extend beyond the pillars, 'Cheom-a 첨아'.
When looking at Korean buildings such as hanok, tile-roofed houses, and palaces, there is a common shape that comes to mind.
When you look at it from afar and then get closer and stand under their roof, you can finally see the 'Cheoma' when you look up at the sky.
And there, we discover the diverse beauty hidden within the elegance of the Hanok that can only be seen when we get closer.
P2 : GULEUM ARIRANG
If you look at traditional Korean patterns, embroidery, folk paintings, etc., there is a picture that is the main character with various meanings, and behind it, there is always a pattern that serves as the background and supports the picture.
Among them, the commonly seen 'GULEUM ARIRANG' was always a background that flowed quietly and calmly in the background, illuminating the main character.
We would like to hear the story of ‘Cloud Arirang’ itself, which is no longer just a background story but shines in its own right.
P3 : GULEUM GGOT
Dancheong refers to the drawing of various patterns and pictures on wooden buildings using the five basic colors of blue, red, yellow, white, and black.
Dancheong was originally a pattern drawn under a tile roof and is the most colorful and colorful part of a building.
Dancheong, which is hidden underneath the ceiling, but expresses a strong presence, meaning as a flower blooming in the clouds, and we decided to call it ‘GULEUM GGOT’.
P4 : YEONHWA
The lotus pattern is considered a symbol of creation and prosperity due to its strong vitality, and is one of the patterns that has been loved and used widely in Eastern culture for a long time.
It was widely used in Korea, but the trend gradually disappeared and there was not a single specific name for lotus flower in any literature.
We are trying to revive the beauty of the lotus flower, which has gradually lost its presence and even its name, and the big and small details hidden within it, and capture it in 'YEONHWA'.
P1 : CHEOMA
An architectural term referring to the bottom of a tile roof, where the rafters extend beyond the pillars, 'Cheom-a 첨아'. When looking at Korean buildings such as hanok, tile-roofed houses, and palaces, there is a common shape that comes to mind. When you look at it from afar and then get closer and stand under their roof, you can finally see the 'Cheoma' when you look up at the sky. And there, we discover the diverse beauty hidden within the elegance of the Hanok that can only be seen when we get closer.
P2 : GULEUM ARIRANG
If you look at traditional Korean patterns, embroidery, folk paintings, etc., there is a picture that is the main character with various meanings, and behind it, there is always a pattern that serves as the background and supports the picture. Among them, the commonly seen 'GULEUM ARIRANG' was always a background that flowed quietly and calmly in the background, illuminating the main character. We would like to hear the story of ‘Cloud Arirang’ itself, which is no longer just a background story but shines in its own right.
P3 : GULEUM GGOT
Dancheong refers to the drawing of various patterns and pictures on wooden buildings using the five basic colors of blue, red, yellow, white, and black. Dancheong was originally a pattern drawn under a tile roof and is the most colorful and colorful part of a building. Dancheong, which is hidden underneath the ceiling, but expresses a strong presence, meaning as a flower blooming in the clouds, and we decided to call it ‘GULEUM GGOT’.
P4 : YEONHWA
The lotus pattern is considered a symbol of creation and prosperity due to its strong vitality, and is one of the patterns that has been loved and used widely in Eastern culture for a long time. It was widely used in Korea, but the trend gradually disappeared and there was not a single specific name for lotus flower in any literature. We are trying to revive the beauty of the lotus flower, which has gradually lost its presence and even its name, and the big and small details hidden within it, and capture it in 'YEONHWA'.
OWR DESIGN HOUSE
(주)오르디자인하우스
CEO : HA EUN CHANG 장하은
MON-FRI 10:00-19:00 / SAT 13:00-18:00
LUNCH 12:00-13:00 / SUN, HOLIDAY IS OFF
+82 (0)2 517 2427
823, SEOLLEUNG-RO, GANGNAM-GU, SEOUL, KOREA
서울특별시 강남구 선릉로 823, 1층
© OUWR
OWR DESIGN HOUSE
(주)오르디자인하우스
CEO : HA EUN CHANG 장하은
MON-FRI 10:00-19:00 / SAT 13:00-18:00
LUNCH 12:00-13:00 / SUN, HOLIDAY IS OFF
+82 (0)2 517 2427
823, SEOLLEUNG-RO, GANGNAM-GU, SEOUL, KOREA
서울특별시 강남구 선릉로 823, 1층
PERMIT NUMBER : 제 2021 서울강남 06002호
BUSINESS NUMBER : 544 88 01303
© OUWR