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Scene Stealer: Someone who steals the scene. A supporting actor who captivates as much attention as the lead through exceptional acting, a distinctive personality, and undeniable charisma in films and dramas.

OUWR's first collection draws from ‘elements only visible when closely examining the essence of tradition,’ incorporating four patterns: ‘CHEOMA, GULEUM ARIRANG, GULEUM GGOT, and YEONHWA.’

The eaves of traditional Korean tile-roofed buildings, the cloud-patterned skies of folk paintings, the Dancheong adorning roof undersides, and the lotus flower, a prominent motif in Joseon Dynasty, take center stage.

Elements often overshadowed by the main subject now shine under the spotlight. Props that once played a supporting role in Hanbok culture are reimagined as the protagonists, known as ‘prop hanbok.’ Once confined within the structured and restrictive forms of tradition, they are now expressed and embraced in modern life.

: SCENE STEALER :

씬스틸러

Someone who steals the scene. A supporting actor who receives as much attention as the main character due to his excellent acting skills, unique personality, and charisma in movies and dramas.

OUWR's first collection started from ‘elements that can only be seen when you look closely at the inside of tradition’ by utilizing four patterns, ‘CHEOMA, GULEUM ARIRANG, GULEUM GGOT, and YEONHWA’. The eaves of Korean tile-roofed buildings, the cloud-patterned sky in folk paintings, Dancheong on the underside of roofs, and lotus flowers, whose role as patterns have been disappearing since the Joseon Dynasty. Elements that could have been forgotten next to the main character were revealed on stage. The props that played a part in Hanbok culture are the main characters and are called ‘Pattern Hanbok.’ I hope that the elements that were within the regulations and restrictive forms of tradition can be freely revealed and utilized in today's life and expression.

P3 : GULEUM GGOT

Dancheong (丹靑) refers to the decorative patterns and paintings on wooden structures using the five primary colors blue, red, yellow, white, and black.

Originally, dancheong adorned the undersides of tiled roofs, making it the most vibrant and ornate element of the building..

Though often hidden within tiled architecture, dancheong exudes a striking presence. We have reimagined it as a flower blooming within the clouds, giving it the name ‘GULEUM GGOT’ (Cloud Flower).

P1 : CHEOMA

An architectural term referring to the bottom of a tile roof, where the rafters extend beyond the pillars, 'Cheom-a 첨아'. When looking at Korean buildings such as hanok, tile-roofed houses, and palaces, there is a common shape that comes to mind. When you look at it from afar and then get closer and stand under their roof, you can finally see the 'Cheoma' when you look up at the sky. And there, we discover the diverse beauty hidden within the elegance of the Hanok that can only be seen when we get closer.

P2 : GULEUM ARIRANG

If you look at traditional Korean patterns, embroidery, folk paintings, etc., there is a picture that is the main character with various meanings, and behind it, there is always a pattern that serves as the background and supports the picture. Among them, the commonly seen 'GULEUM ARIRANG' was always a background that flowed quietly and calmly in the background, illuminating the main character. We would like to hear the story of ‘Cloud Arirang’ itself, which is no longer just a background story but shines in its own right.

P4 : YEONHWA

The lotus pattern is considered a symbol of creation and prosperity due to its strong vitality, and is one of the patterns that has been loved and used widely in Eastern culture for a long time. It was widely used in Korea, but the trend gradually disappeared and there was not a single specific name for lotus flower in any literature. We are trying to revive the beauty of the lotus flower, which has gradually lost its presence and even its name, and the big and small details hidden within it, and capture it in 'YEONHWA'.

Scene Stealer: Someone who steals the scene. A supporting actor who captivates as much attention as the lead through exceptional acting, a distinctive personality, and undeniable charisma in films and dramas.

OUWR's first collection draws from ‘elements only visible when closely examining the essence of tradition,’ incorporating four patterns: ‘CHEOMA, GULEUM ARIRANG, GULEUM GGOT, and YEONHWA.’

The eaves of traditional Korean tile-roofed buildings, the cloud-patterned skies of folk paintings, the Dancheong adorning roof undersides, and the lotus flower, a prominent motif in Joseon Dynasty, take center stage.

'CHEOMA', an architectural term referring to the bottom of a tile roof where the rafters extend beyond the pillars.